TCPA Compliance

Effective date: March 21, 2026

1. What Is the TCPA?

The Telephone Consumer Protection Act (TCPA), 47 U.S.C. § 227, is a federal law that regulates telemarketing calls, auto-dialed calls, pre-recorded calls, and text messages to consumers. The TCPA requires businesses to obtain consent before sending text messages, honor opt-out requests, and follow specific rules about when and how messages may be sent. Violations of the TCPA carry statutory damages of $500 to $1,500 per message.

The TCPA is enforced by the Federal Communications Commission (FCC) and through private lawsuits. State laws may impose additional requirements on SMS communications.

2. Our Commitment

AutoBook AI is designed from the ground up for TCPA compliance. Our platform includes built-in compliance tools and system-level safeguards that help protect both our business customers and the leads they communicate with.

Our compliance measures include automatic opt-out processing, business hours enforcement, message frequency limits, consent record keeping, do-not-contact list management, and carrier-compliant 10DLC registration.

3. Consent Requirements

3.1 Prior Express Written Consent Required

Before any SMS message is sent through the AutoBook AI platform to a lead or contact, prior express written consent must be obtained from that individual. Under the TCPA, "express written consent" means a written agreement, bearing the signature of the person called, that clearly authorizes the delivery of text messages to that person's telephone number.

3.2 What Constitutes Valid Consent

Valid consent must meet all of the following criteria:

• Clear Disclosure: The consumer must be clearly informed that they are agreeing to receive text messages, the identity of the business sending messages, and the nature and approximate frequency of messages.
• Affirmative Action: The consumer must take an affirmative action to opt in (e.g., checking an unchecked checkbox, signing a form, texting a keyword, submitting a web form with clear consent language).
• Not a Condition of Purchase: Consent to receive text messages must not be a condition of purchasing any goods or services.
• Written or Electronic Form: The consent must be documented in a written or electronic form that can be retained and produced if needed.

3.3 Customer (Business) Responsibility

Customers are responsible for obtaining valid consent before submitting lead phone numbers to the AutoBook AI platform. By submitting a lead's phone number, the Customer represents and warrants that valid consent has been obtained in accordance with this policy and all applicable laws. AutoBook AI may request proof of consent at any time and may suspend messaging to any number for which adequate consent documentation cannot be provided.

4. Opt-Out Procedures

4.1 How to Opt Out

Any lead or contact can opt out of receiving messages at any time by replying STOP to any message received through the platform. The system also recognizes "QUIT," "END," "CANCEL," and "UNSUBSCRIBE" as opt-out keywords, regardless of capitalization.

4.2 Immediate Processing

Opt-out requests are processed immediately and automatically. Upon receiving a STOP keyword:

• The phone number is immediately added to the do-not-contact list.
• All pending and scheduled messages to that number are canceled.
• No further messages of any kind are sent to that number, except a single opt-out confirmation.
• The opt-out is applied across all message types for the relevant business account.

4.3 Opt-Out Is Permanent

Once a lead opts out, they will not receive any further messages unless they provide new, express written consent. Previous consent does not carry over after an opt-out. Re-consent must be obtained through a valid consent method (web form, keyword opt-in, signed form, etc.).

4.4 Opt-Out Confirmation

Upon processing an opt-out, we send a single confirmation message: "You have been unsubscribed and will no longer receive messages from [Business Name]. Reply HELP for assistance." No additional messages are sent after this confirmation.

4.5 HELP Keyword

Recipients may reply HELP to any message to receive assistance information, including the business name, contact details, and instructions for opting out.

5. Message Frequency

Message frequency varies based on the conversation. The AutoBook AI platform enforces the following system-level limits per phone number:

• Initial outreach: Maximum of 1 initial message per lead per day.
• Conversational replies: Responses within an active conversation initiated or continued by the lead. The AI keeps conversations concise and goal-oriented.
• Follow-up messages: Maximum of 3 follow-up messages per lead if the lead has not responded, spread across a maximum of 7 days.
• Appointment reminders: Maximum of 2 reminders per appointment (typically 24 hours and 1 hour before).

If a lead does not respond after the maximum number of follow-ups, the system will not send additional messages unless the lead re-engages. Customers may configure stricter limits through the dashboard.

6. Message and Data Rates

Message and data rates may apply to SMS messages received from the Service, depending on the recipient's mobile carrier and plan. AutoBook AI is not responsible for any charges imposed by a recipient's mobile carrier for receiving text messages.

7. Business Hours

AutoBook AI enforces business hours restrictions on all outbound messages. Messages are only sent during appropriate hours:

• Default hours: 8:00 AM to 9:00 PM in the recipient's local timezone.
• Customizable: Customers can configure their own business hours within the default window through the dashboard.
• Timezone detection: The system determines the recipient's timezone using their phone number's area code.
• Queuing: Messages that would be sent outside permitted hours are queued and delivered at the start of the next valid business hours window.

Messages will not be sent outside the 8 AM - 9 PM window regardless of customer configuration. Customers may also configure restrictions for specific days of the week or holidays.

8. Content Restrictions

All messages sent through the platform must comply with carrier content standards and applicable law. The following content restrictions apply:

• No marketing messages without proper consent for marketing communications.
• No deceptive, misleading, or fraudulent messages.
• No content that violates carrier SHAFT policies (sex, hate, alcohol, firearms, tobacco).
• No messages that misrepresent the sender's identity.
• All messages must clearly identify the sending business.

AutoBook AI reserves the right to reject or modify message templates that violate content policies.

9. Record Keeping

AutoBook AI maintains comprehensive records to support TCPA compliance:

• Consent Records: Retained for a minimum of 5 years after the last communication with the relevant phone number. Records include the phone number, date and time of consent, method of consent, exact consent language presented, and source URL or form identifier.
• Message Logs: Complete SMS message logs (sender, recipient, content, timestamp, delivery status) retained for compliance purposes.
• Opt-Out Records: All opt-out requests are retained permanently, including the phone number, date, time, and method of opt-out.
• Complaint Records: All consumer complaints are logged, investigated, and retained for a minimum of 5 years.
• Audit Trail: A comprehensive audit trail of all compliance-related actions is maintained and available to Customers upon request for their own account data.

10. Carrier Disclaimer

Mobile carriers (including but not limited to AT&T, T-Mobile, Verizon, and their subsidiaries) are not liable for delayed or undelivered messages. Message delivery depends on carrier networks, device availability, network congestion, and other factors outside the control of AutoBook AI and the sending business. Neither AutoBook AI nor any mobile carrier guarantees delivery of any specific message.

11. Your Responsibilities (Business Users)

As a business using the AutoBook AI platform, you are responsible for:

• Obtaining Proper Consent: Securing valid prior express written consent from every lead before submitting their phone number to the platform.
• Maintaining Consent Records: Keeping your own records of how and when consent was obtained for each lead, in addition to the records we maintain.
• Honoring Opt-Outs: Respecting all opt-out requests and not re-submitting opted-out numbers without new valid consent.
• State-Specific Regulations: Complying with any state-specific SMS or telemarketing laws that may impose additional requirements beyond the federal TCPA (e.g., Florida, Oklahoma, and other states with stricter consent requirements).
• Accurate Business Information: Providing accurate business name, contact information, and service descriptions for use in SMS messages.
• Monitoring and Intervention: Monitoring conversations conducted by the AI on your behalf and intervening when necessary.

Failure to comply with these responsibilities may result in account suspension or termination, and you may be held liable for any resulting TCPA claims or carrier complaints. See our Indemnification Agreement and Terms of Service for details.

12. Contact for Complaints

If you believe you have received an unwanted message sent through the AutoBook AI platform, or if you have concerns about our messaging practices, please contact us immediately:

• Email: [email protected]
• Company: AutoBook AI (a product of Varro LLC)
• Website: autobookmyleads.com

We investigate all complaints within 24 hours. To opt out of messages, reply STOP to any message you have received, or email us at the address above with your phone number and a request to be removed from all messaging.